OUR COMPANY
ZAP! Juice x AISU x Dimension 12
Flavour. Power. Purpose.
At ZAP! Juice, we believe that flavour is more than taste — it’s a feeling, a statement, an identity. Since our founding in 2016 in the heart of Manchester, we’ve built our brand on bold ideas and even bolder flavours, combining artistry with chemistry to create e-liquids that deliver something unforgettable. Our hometown's raw creativity and cultural energy inspire everything we do — and it shows.
From the start, we’ve done things differently. We didn’t just join the vape movement — we helped redefine it. We became known for our vibrant twists on classic profiles and earned our place as 11x award winners, celebrated internationally for Best Flavour, Best Branding, and Best Stand, including the prestigious TEBA Award in Korea. But accolades were never the goal — they were a result of our refusal to compromise on innovation, quality, and soul.
Enter AISU, our Japanese-inspired sub-brand that takes you on a journey through flavour and culture. Inspired by Kakigōri, the traditional Japanese shaved ice dessert, AISU brings cooling, exotic blends that offer more than refreshment — they offer escape. A moment of stillness. A breath of icy clarity in a chaotic world. Every flavour is rooted in authenticity and carefully crafted for sensory adventure.
Every bottle we produce — whether it’s ZAP! or AISU — is mixed and bottled in Manchester by expert mixologists using only the highest-quality nicotine and global flavourings. We don’t call it “premium” to sound good. We let the flavour speak for itself.
But what if flavour could go further?
What if it wasn’t just about taste — but transformation?
Welcome to Dimension 12.
Where intensity meets intention, and every inhale is a portal to something deeper.
Born from the collision of high science and high magic, Dimension 12 is our THC-P disposable device range — infused with the most advanced cannabinoid profiles on the market and paired with premium terpenes sourced from California. But Dimension 12 doesn’t stop at potency. Each device is inspired by a Tarot archetype, designed to align flavour with meaning. Whether you're channeling the commanding force of The Magician, the intuitive pull of The High Priestess, or the radical upheaval of The Tower, Dimension 12 turns every puff into a ritual. Every flavour becomes a message. Every device, a key.
This is a different kind of experience. One for the seekers. The outliers. The people who ask, “What else is out there?” and aren’t afraid to find out.
Together, ZAP! Juice, AISU, and Dimension 12 form a trinity of flavour, power, and purpose. We empower you to be bold. To be present. To be curious. To be real. Whether you're reaching for clarity, confidence, escape, or elevation — we've bottled the feeling. Now it’s in your hands.
You’ve tried e-liquids.
You’ve tried vapes.
Now taste the movement.
We are ZAP!
We gave you AISU.
Now This is Dimension 12.
And this is just the beginning.